Allow us to re-introduce our Values
We are reintroducing DFL’s values and shining a spotlight on what ties everything together at DFL.
We’ll also be revealing what the leadership at DFL feel is important to our customers.
Furthermore, we wanted to talk about Collaboration as well, not just internally but externally too, with our clients, partners, and supply chain. Every project we deliver is always striving to be on time, on budget, and compliant with the latest lighting design standards. All this is made possible thanks to our amazing team, embracing our values, ensuring every scheme is energy-efficient and cost-effective.
Let’s dive in!
Every project we complete is delivered on time and to budget and complies with the latest lighting guidelines and standards. Plus, our schemes are always energy-efficient and cost-effective — all thanks to our core values.
Quality
At DFL, we believe if something’s worth doing, it’s worth doing right. We don’t cut corners ever. That means delivering proper, high-quality designs every single time. No compromises.
“Quality is more than just technical correctness – it’s about taking real pride in every drawing, report, and calculation we produce. For us, quality means delivering work that’s not only accurate and compliant, but also clear, professional, and genuinely useful for our clients. We understand that our outputs support real-world decisions, construction, and safety, so they must reflect the care, expertise, and responsibility behind them.”
— Andrew Longman, Managing Director at DFL
Knowledgeable
We don’t just stick to the rulebook we master it. Our deep expertise ensures compliance, but we also love thinking outside the box. That’s how we create solutions that are innovative and effective, even if they’re one-of-a-kind.
“At DFL, knowledge is more than a value – it’s a mindset that drives everything we do. For me, it means staying endlessly curious, learning proactively, and using insight to elevate the projects we deliver. It’s not just about having the answers – it’s about asking better questions.
This philosophy shapes how we design, advise, and innovate. We hire lighting designers who don’t just follow standards – they help write them because they have that knowledge. I fully believe that our commitment to knowledge ensures that we’re not only experts in our field but active contributors to its future. That’s how we earn trust, solve problems intelligently, and lead with confidence.” Founder and DFL Director, Alistair Scott
Clear advice
You’ll always get honest, unbiased advice from us. Since we’re not tied to any specific manufacturer or supplier, our recommendations are always based on what’s genuinely best for your project.
DFL’s Associate Director, Ryan Carroll believes that the single most important ingredient in the recipe for success is transparency because, transparency builds trust.
“When you need someone to explain what you need to know, trust DFL as your lighting consultant of choice. I believe as your consultant, we work best when we offer you the honest truth, enabling you to make informed decisions, guided by us every step of the way.”
Dependable
Deadlines matter. When we give you a date, we stick to it… no delays, no excuses. You can count on DFL to deliver exactly when we say we will.
Executive Director, Richard Jackson, feels strongly about the DFL Dependable Value:
“Being dependable means everything to me personally, hence why I felt it was important that we picked it as a value for the business. Dependable doesn’t mean just saying yes to everything the client asks for without thought, dependable is being honest with our clients and being proactive and transparent when there is a challenge or a delay to something. Working with clients ahead of time to make sure they understand where their projects are at and the challenges and risks they might face. However most importantly we’re dependable because we deliver a solution against any of the challenges we face”
What links it all together? Collaboration
None of our values stand on their own, they’re all powered by our commitment to collaboration:
- With clients – we listen to understand your needs, goals, and constraints.
- With our supply chain – we don’t sell products, but we must design with them and that’s why we hold the product manufacturers in the UK market in high regard. They know their products inside out, so we are always keen to learn from them.
- Within our team – communication is open, respectful, and purposeful. Focusing on nurturing the #NextGen graduates of our very own LaMP Academy to be the next bright sparks!
This collaboration ensures that every lighting scheme we design meets high standards, complies with regulations, and only puts lighting where it’s needed to ensure our designs save you money, not just to build but to also maintain.
A project in action: Putting values to work in Street Lighting Design
Imagine a large-scale urban redevelopment scheme:
- We begin with Quality – carrying out detailed assessments of the site, road classifications, and environmental considerations to produce compliant, high-performing lighting designs.
- Our Knowledgeable designers develop layouts that optimise uniformity, minimise glare and ensure safety and visibility – tailored precisely to the road type and usage.
- We provide complete Transparency by offering unbiased luminaire comparisons, energy modelling, and long-term cost-benefit analysis.
- Our Dependable approach means we deliver every stage of the design on schedule, with proactive updates and revisions handled promptly and professionally.
The result? A technically sound, energy-efficient, and visually cohesive street lighting scheme that meets all standards, brought to life through seamless collaboration with clients and partners.
